|The imminent arrival of the all-new Peugeot 208 in mid-April represents another milestone for Nasim, Peugeot cars distributor in the country.|
As a multi-award winning car in Europe and an inspirational B-Segment vehicle in terms of design, technology and comfort, Nasim is confident that the new Peugeot 208 would be well-received among the citizens from mid-April.
In February 2013, Peugeot rolled out the 300,000th unit of the all-new 208 from its plant in Poissy, France. The new Peugeot 208 replaces previous icons for the brand such as the 205 and 206 with a completely re-generated architecture, style, ergonomics and driving experience. Available in either a five-door or three-door variant, the Peugeot 208’s design evokes agility, modernism and refinement.
Among its list of premium offerings include front and rear LED signature lighting, a 7-inch interactive color HD touch screen, a floating instrument panel color LCD display, digital auto dual zone air-conditioning and a premium Arkamys 3D sound audio system. We’ll cover more grounds after the debut…
Both 3-door and 5-door versions of the new Peugeot 208 are equipped with a 1.6-litre VTi engine that produces 122 PS and 160 Nm of torque as well as offers fuel efficiency of 6.7-litre per 100 km on a combined cycle. The new Peugeot 208 comes standard with 5-star Euro NCAP safety features like six airbags, ABS, EBA, EBD, ESP, DSC and ASR. In addition, the body structure of the Peugeot 208 comprises of strengthened steel structure for overall rigidity.
Nasim believes that the new Peugeot 208 would contribute significantly to the company’s 2013 sales target of 8,000 units, which represents a 30 percent spike from last year.
For starters, Nasim has initiated the Peugeot Malaysia Facebook ‘Let Your Body Drive’ campaign from now till 7 April to create the buzz around the soon-to-be-launched Peugeot 208. Attractive prizes like a Samsung Galaxy Camera, RM450 Peugeot merchandise and RM500 shopping vouchers are up for grabs, simply ‘Like’ the Peugeot Malaysia FB page and submit a creative photo, plus a descriptive caption, along the ‘Let Your Body Drive’ theme for eligibility.
In addition, three 208 Cruisers will drive to popular spots in the city to reward new Peugeot M’sia FB fans on the spot with special gifts; look out for them on these weekends 30 – 31 March and 6 – 7 April. Of course, the new Peugeot 208 will be around for all to admire. At Nasim’s ‘Let Your Body Drive Tour’ roadshow, members of the public will get a chance to get up close and personal with the new Peugeot 208. The first leg of ‘Let Your Body Drive Tour’ kick-offs at the Queensbay Mall, Penang from 3 – 7 April, followed by the second leg at the One Utama mall on the week of 10 – 14 April.
Grab the opportunity to be a fan and be eligible for the allocated prizes at www.facebook.com/peugeotmalaysia. Do visit the new Peugeot 208 micro-site at www.letyourbodydrive.com.my for information about the car.