Naza Kia Malaysia has introduced the Kia Value 5, a virtual guarantee for the future value of Kia vehicles. The Kia Value 5 is particularly applicable to most recent Kia models such as the Kia Sportage and Sorento. After five years of Kia ownership, customers will be eligible to trade-in their vehicles and get a new Kia car with a guaranteed value.
“Kia vehicles have become synonymous with quality, design, technology and driver-friendly setups. Through the Kia Value 5 program, we want to create robust Kia used car value by guaranteeing the future value prescribed ahead, to customers who may want to upgrade to a new Kia model in five years. As the only mass model brand in Malaysia giving this opportunity to our customers, it is also the first ever Guaranteed Future Value program without any exclusive tie-up with financial institutions,” said Samson Anand George, Group Chief Operating Officer, Automotive Group, Naza Corporation.
Launched in May, both Kia Sportage and Sorento were cut out to represent a ‘Seduce and Conquer’ buzzword with its attractive designs and equally fair packages. The new Sportage starts at RM 121,888, while the new Sorento has a listed starting price of RM 155,888. At the Kia Value 5’s introductory stage, customers who purchase the Sportage or the Sorento are immediately entitled for the Value 5 program, starting from 1 November until 31 December.
This year, Kia became the 69th most valuable brand in the world in Interbrand’s exclusive list of the 100 ‘Best Global Brands’. other accolades garnered by the Korean marque are; no. 1 in the JD Power US Initial Quality Study, no.1 in the JD Power Europe Vehicle Dependability Study and in the top 4 in the JD Power Malaysia Customer Service Index.
In related news, Kia as official partners of the Australian Open Tennis Tournament has ramped up its global marketing efforts in conjunction with the Australian Open 2017. Domestically, Naza Kia is organizing the Kia Lucky Drive to Melbourne, Australia from 1 November till 30 November. One lucky winner will get a opportunity to view a match live-in-person at the 2017 Australian Open in Melbourne.