New-generation Subaru Impreza snaps up Car of the Year accolade in Japan

The all-new Subaru Impreza has been recognized as Car of the Year in Japan. This is the second-time Subaru has been awarded the honor, following the Legacy’s win in 2003. After a 13-year wait, the new-generation Impreza finally brought back the much coveted accolade to the guys at FHI (Fuji Heavy Industries).

“It is a great honor that the Impreza has been recognized with this distinctive award,” said Yasuyuki Yoshinaga, president and CEO of Fuji Heavy Industries. “I would like to thank our customers, suppliers and shareholders for their continued support for Subaru and I am grateful to all those who contributed to this achievement. We will continue to enhance our efforts to offer an ‘enjoyment and peace of mind’ driving experience to all customers.”

Based on the Subaru Global Platform, the new Subaru Impreza aims to offer the utmost “Enjoyment and Peace of Mind” driving experience to all drivers and passengers, with an array of new technologies that greatly enhance all-around safety as well as dynamic and static quality feel. It is the first car ever produced by a Japanese brand to include a pedestrian protection airbag as standard on Japanese market models.

A;;-new Subaru Impreza COTY Japan

Having debut at the NY Auto Show, the new Impreza comes in Hatchback (5-door) and Sedan versions. The new Impreza boasts a Wide & Low stance to pay homage to its sporty demeanor. Furthermore, the unified three-dimensional structure which extends from the hexagonal grille symbolizes the Brand’s identity to the hawk-eye headlights. The front face plays the role of starting point from which the front flows via the sides to the rear, with each part uniting into a solid form.

The rich inflection of the character line extending from the front fender to the door panels and rear shoulder, and the line rising energetically toward the rear from the lower door panel, give dynamism to the solid body surface. The powerfully extended fender flares express the reliability of Subaru All-wheel Drive. From the rear, the combination lights share the same motif as the headlights to express a Wide & Low stance.

On the inside, the combination of sporty and advanced design and sophisticated construction delivers an interior that far surpasses its class. The spacious design flows from the instrument panel through the door trim for a feeling of refinement. In addition, the seats are made more fitting to the bodies of passengers.

A 2.0-liter direct-injection Boxer engine is employed on the new Impreza, which has been completely revamped compared with previous naturally aspirated engine. This translates to more power and better fuel consumption, while the improved Lineartronic also greatly enhances ratio coverage and lightness to boost acceleration performance and fuel economy.

In about a month since its launch on 13 October in Japan, the new Impreza outsold its monthly sales target of 2,500 units by more than fourfold, with 11,050 orders. Demand from customers switching from other brands has been especially notable, representing 51% of all orders and indicating that new Impreza is attracting an ever-wider range of customers in the Land of the Rising Sun.

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