Next-generation Bugatti Chiron set for 2016 Geneva Motor Show world debut

The new Bugatti Chiron set for 2016 Geneva Motor Show world premiere Bugatti’s next variant is known as the Chiron, a name that was picked after legendary race driver Louis Chiron. Louis Chiron, a race driver from the 1920 – 30s era, is closely associated with the history of Bugatti than any other racing driver. Bugatti is set to unveil the new variant on the world premiere stage of the 2016 Geneva Motor Show, from 3 – 13 March.

With the Chiron, Bugatti will continue to produce the world’s most powerful, fastest, most luxurious and most exclusive production super sports car. The Bugatti Chiron is currently being shown to selected customers and the feedback is outstanding; more than 100 orders have already been received.

The Bugatti Chiron is expected to set new standards in every respect for a production Super sports. Accordingly, the Louis Chiron association is deemed worthy for Bugatti’s standards; the name of the best racing driver and most successful Bugatti driver of his time for the best super sports car of the present day. The preliminary design of the Chiron indicated that this supercar will be very powerful and very fast.

Currently, the Chiron is undergoing final testing. A number of prototypes are on the road in several continents for the fine tuning of the vehicle, right down to the last detail under a variety of road and climate conditions. No other production super sports car of this caliber will be subjected to such a stringent, comprehensive test program.

“The development brief for the Chiron can be summarized in one sentence and is probably the shortest in the history of the automobile: we want to make the best significantly better,” Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S, said. “The Chiron will set new standards in every respect. We will continue to produce the world’s most powerful, fastest, most luxurious and most exclusive production super sports car. This is the claim of Bugatti and our customers. In Louis Chiron, we found a worthy patron for a new model in the history of our brand.”

2016 Bugatti Chiron world debut: Louis ChironThe new Bugatti Chiron

At the same time, pre-marketing of the Chiron is now underway. Bugatti has invited selected customers in the brand’s key markets to private previews. Bookings for the Bugatti Chiron have been forthcoming, with more than 100 customers having already ordered the Chiron despite the fact that they have had no opportunity so far to experience the fantastic driving properties of the Chiron.

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