|Nissan NP300 Navara_TVC||Nissan Malaysia (Edaran Tan Chong Motor) has announced its one-of-a-kind commercial for television and multiple platforms, entitled ‘The Ultimate Pickup’ which features the recently unveiled new Nissan NP300 Navara.|
Inspired by Indiana Jones, this is the second movie-themed clip presented by Nissan M’sia. Earlier this year, Nissan Malaysia launched ‘The Urban Thrill’, a James Bond-inspired TVC which featured the Nissan X-Trail suburban SUV.
The TVC features an action-packed chase scene, and while the lead character being pursued might bear a close resemblance to the Indy flick, the real hero in the TVC is the innovative NP300 Navara. Playing up the NP300 Navara’s dynamic driving performance, robust endurance and innovation, its key USPs were showcased in outdriving and outsmarting the ‘villains’ in the great escape; the pickup’s Multi-link Rear Suspension made going through treacherous terrains a breeze, Active Break Limited Slip (ABLS) gave easy access on slippery surface, while the Hill Descent Control system conquered steep slopes effortlessly.
The TVC’s climactic scene shows the driver cleverly making use of the NP300 Navara’s towing prowess. The NP300 Navara is powered by an improved 2.5L YD25DDTi VGS turbo engine that provides a maximum output of 190 PS and torque of 450Nm at 2,000rpm, paired with a seamless 7-speed Automatic Transmission with Manual Mode.
The ‘Ultimate Pickup’ was domestically conceptualized and produced, in an effort to showcase talents and capabilities from the Malaysian film production industry.
The TVC airs from December onwards across multiple communication platforms such as TV channels, cinema, social media, online, on-ground promotions, and Nissan showrooms. The 45-second version of the TVC can also be viewed at www.np300navara.com.my and on Nissan Malaysia’s Youtube channel.
The new Nissan NP300 Navara comes with a 3-year or 100,000km (whichever comes first) warranty. Prices for the NP300 Navara range runs from RM120,800 for the Double Cab 2.5VL 7-speed AT to RM79,000 for the Single Cab 2.5L MT. There are four colors choices: Tungsten Silver, Diamond Black, Brilliant White and Savanna Orange.
For details of the Nissan NP300 Navara, please review our feature here.
Edited: Nissan Malaysia