The Perodua Bezza has landed in Sri Lanka, a country in the South Eastern shores of India. The National carmaker’s one and only sub-compact sedan has made its official debut thanks to Perodua’s Sri Lankan distributors Unimo Enterprises.
Having made its debut in May in Mauritius, the Bezza continues to be one of the highly sought after model by developing countries; attributed to its affordable price tag and generous offerings. For the start of the Bezza distribution in Sri Lanka, the Bezza 1.0-liter automatic is made available for the Sri Lankan people. Since 1997, Perodua has exported 5 models to Sri Lanka, which are the Perodua Kancil, Kenari, Kelisa, Viva and most recently, the Bezza.
The standard Bezza 1.0l, offered in Sri Lanka, is paired to 4-speed auto transmission, with an extreme fuel economy at 21.3 km/l. The Perodua Bezza 1.0l auto is priced at 3.69 million Sri Lankan Rupees. Some of the highlights of the Bezza include a kerb weight of under 1,000 kilograms, a roomy cabin that fits four adults with 8+1 seating arrangement, a 60:40 split folding seats and a large boot space of 508 liters.
The Perodua Bezza is produced at the Brand’s GLobal Manufacturing’s EEV plant and made up of 95 percent local Malaysian contents.
Sri Lanka is the largest export market for the Perodua brand has so far seen 14,000 units sold between 1997 and 2017 (as at end May). Currently Unimo imports the Perodua Axia, which sold 1, 400 units last year and now the Bezza. “We (Perodua) are still relatively small in Sri Lanka but we see a lot of potential as the country’s economy expands,” Perodua President and Chief Executive Officer Aminar Rashid Salleh said. “Starting this year, we are seriously looking at further expanding our current export markets and studying new ones as we work to realise our vision of becoming a regional player.”
Overall, Perodua has exported 1,600 units this year (from January to May 2017) to 6 countries, including to Indonesia under the Daihatsu’s Sirion.