Perodua has been the leading manufacturer the country for vehicle sales 12 years and counting, thanks to its affordable product offerings, since 2004. Taking over the lead from Proton, the other national carmakers, in 2003, Perodua jumped ahead of their rivals with the adorable Kancil variant, which led the overall car sales from 2004 – 05. The Perodua Kancil was replaced by the MyVi as the best seller from 2006 until 2014. Between that period, the MyVi went through a series of updates and revisions, but the end results remained the same. The MyVi became an instant hit when it first arrived on the scene in 2006, with sales figures topping out as high as 91,000 units in a year over the course of 2006 – 2014!
Fast forward to present time, Perodua has been toying with the idea of introducing a sedan to its line-up for some years. The top national car makers finally decided that the time is right to offer a sedan variant, codenamed D63D, around July this year. The Perodua D63D is based on the Axia platform with the usual unique selling point derivatives affordable ownership, Malaysia’s unique usage, dependable quality, environmental friendly, attractive styling, efficient engine, spacious interior with large luggage compartment and global comfort level.
In addition, the Perodua D63D, as an evolution variant, is said to incorporate a 1.2-liter engine that boasts decent output and torque figures.
Last year, Perodua held the no.1 position in the country’s overall sales with 213,000 units delivered. The (TIV) total industry volume for 2015 achieved the highest numbers ever at 666,683; still a long shot from the 1 million TIV mark.
Perodua also made a promise to its customers on its future undertakings to stay firmly as the nation’s most preferred automotive brand. The first promise is that Perodua intends to unveil a new variant each year and up the count of its somewhat limited current line-up offerings: MyVi, Alza and Axia. Other major improvements in customer-oriented objectives include after-sales, customer services and network expansion.