Perodua still commands bulk of TIV in first half of year despite challenging conditions

 Perodua emblem and 20th Anniversary insignia 2nd National Carmakers Perodua yesterday announced their first half of the year financial progress to the motoring press. Despite slow economic sentiments, Perodua still reported a healthy cumulative sales through the first 6 months which showed a 4 percent overall spike, 92,900 units to 96,900 units across the available variants.

In an estimated TIV (Total Industry Volume) of 312,800 vehicles for the first six months, Perodua grabbed a stronghold at the top with a market share of 31 percent.  By end of the year, the company expects to reach its current year target of 194,000 units which equates to a 30 percent market share more or less.

2013 Perodua first half financial update S-Series

Eventhough Perodua hasn’t introduced a new variant of late, the updated S-Series MyVi announced in March remains one of the popular variants for the company. To date, the S-Series contributed 37,700 units to Perodua’s coffers with an encouraging booking numbers of 51,700 units. “The S-Series has contributed significantly to our sales volume so far this year,” Perodua’s Managing Director Dato’ Aminar Rashid explained. “The value proposition of the variant between RM4,500 to 5,600; ranging from car features, accessories to a 3-year warranty; is the result of extensive cost management exercise which started two years earlier.”

On a quarter-to-quarter comparison, sales were up 4.1% to 50,200 units compared with 48.200 units in the second quarter of 2012.

It wasn’t entirely an uptrend for Perodua in the first six months as June figures showed a slight decline by 3.7% at 15,800 units, compared to 16.400 units from the same period last year. The reasons were speculations about reduced car prices , tougher market sentiments and more attractive options from competitors.

At production level, Perodua has manufactured some 102,000 cars to date and is on target to achieve 206,700 cars at the end of the current fiscal year. Aside from sales and production increase, Perodua’s after-sales has garnered a 3 percent gain from the same period of last year; Perodua service centers catered to some 924,000 cars from 896,000 cars through the first 6 months.

In the company’s parts and accessories division, revenue hit a staggering 40.2 percent increase from RM 112.6 to 157.8 million year-on-year. Perodua believes that the soon-to-be-in-place new parts warehouse at its headquarters should better revenue further, as does the improvisation of parts distribution. The new warehouse is slated to be operational in August.

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