In late September, Peugeot will commemorate its 210th year of existence. It began in 1810 with saw blades, salt and pepper shakers then bicycles and after the turn of the century, the automobile.
To commemorate this special occasion, the Lion brand has came up with a dedicated logo, designed by the folks at Peugeot Design Lab, to go on a number of key marketing messages for all platforms. There’s even an exhibition commemorating the two hundred and ten years of Peugeot heritage at the Musée de l’Aventure Peugeot in Sochaux from 1 September to 31 October.
The Musée de l’Aventure Peugeot is one of the must-see sites in the East of France, which bears witness to two centuries of the industrial saga of the Lion brand. The site is the stronghold of Peugeot from 1810 to the present day.
Peugeot @ 210
The emblem is inspired from the oldest existing Peugeot logo (registered in 1858) which symbolizes the three qualities of Peugeot saw blades. The arrow enshrines the notion of speed. The “210 years” caption is a reference to the history of the brand, but also to the next 210 years to come. Lastly, the logo’s black and white colors underline temperance and frugality, Peugeot’s mantra.
In addition, the Lion marque has planned a series of promotional activities with the central theme “2.1.0. Let’s Go” from 24 August until year end, including traditional and digital campaigns across all platforms. The public is invited to attend the “Champions League”-style election of the most emblematic Peugeot of the last two centuries.
The tagline for the 210th anniversary is “By your side to keep you going”. Fans of the Lion brand would want to check outTwo collections of Peugeot lifestyle products dedicated to the celebration of the Brand’s 210th anniversary, at https://boutique.peugeot.com.