PROTON kicked off 2019 on a high note as total registrations climbed to 7,007 units for January 2019. The estimated market share is 14.5%, though the final figure will only be confirmed following the publication of industry sales data by the Malaysian Automotive Association (MAA).
Following its launch on 12 December 2018, deliveries of the Proton X70 have gathered pace as more units of PROTON’s first SUV become available. Having set a Malaysia market record for most registrations by an SUV in its launch month, the trend continued in the new year with 2,777 units registered in January 2019. The amount means the Proton X70 sets a new record for the most C-segment SUV registrations in a single calendar month.
The large number of SUVs registered were instrumental in PROTON posting impressive sales growth figures. Compared to the previous month sales increased by 33.6% while year-on-year, the figure represents a 46.5% growth over January 2018, easily making PROTON the market leader in growth rate for the Top-3 automotive brands.
Another area where the Company leads the industry is in the number of 3S/4S facilities in its network. There are currently 74 PROTON 3S/4S outlets and dealers in operation as at the end of the month with more set to open throughout the year. Together they will assist PROTON in achieving their Sales Service Index (SSI) and Customer Service Index (CSI) target scores.
“PROTON is thankful to be able to start 2019 on a positive note. We already knew we would end the month with the most 3S/4S outlets in the industry but the market leading sales growth rate figure and the record setting number of SUV registrations is due to the humbling support we have received from Malaysian car buyers. There is still a long way to go for the brand to fully recover but we will strive to continue to deliver a premium experience at our outlets while improving our model offerings,” said Dr Li Chunrong, Chief Executive Officer of PROTON.
For the month of February, PROTON is looking to maintain its sales momentum by running an Ang Pow promotion. Buyers of Proton vehicles are eligible for savings worth up to RM4,000 dependant on the model they choose.
“In conjunction with Chinese New Year, PROTON would like to continue to reward its customers with extra incentives for buying a brand new Proton car. The Company would also like to wish all Malaysians a Happy Chinese New Year and remind them to drive safely during the festive period,” added Dr Li Chunrong.