PROTON officially launched the Proton X70, First SUV for Proton.

PROTON officially launched the Proton X70 at a glittering ceremony officiated by Tun Dr Mahathir Mohamad, the Prime Minister of Malaysia, held at the Kuala Lumpur Convention Centre (KLCC). Full details of the flagship SUV were also revealed at the event including the selling price, service, financing and warranty packages.


The Proton X70 is the first vehicle to be jointly developed by PROTON and its partner Geely, and is the first premium SUV by a Malaysian automotive brand. It also introduces PROTON to a new market segment and is the key catalyst for the total rejuvenation of the brand.


When developing the Proton X70, both PROTON and Geely collaborated on multiple levels. From the cross deployment of staff in China and Malaysia, to testing in Malaysia’s hot and humid climate to the collaboration between local and international vendors, the goal was to ensure a product that is perfectly suited to the needs of Malaysian and ASEAN car buyers.


To prepare for its introduction, PROTON embarked on a comprehensive marketing plan to build an unprecedented level of excitement amongst car buyers via on-ground events, the launch of an online booking portal and giving the SUV its public debut at the 2018 Kuala Lumpur International Motor Show (KLIMS). These efforts began in September and were further strengthened by social media campaigns that included a naming contest and numerous teaser videos on Facebook and YouTube.


At the same time, significant investments to PROTON’s network were made for the arrival of the Proton X70. Training activities for sales and service staff and the launch of the inaugural PROTON After Sales Service Competition (PASSC) were part of efforts to ensure everyone had sufficient knowledge of the new vehicle. The Company also embarked on an ambitious network expansion plan by inviting new investors to start PROTON outlets and offering generous incentives for existing dealers to upgrade their facilities to 3S and 4S centres. To date 115 plans for such centres have been approved with 71 already launched thus far this year.

To enhance the ownership experience of the Proton X70, special value added packages were announced at the launch event. Defined as Xtra packages, they affect four distinct areas.


The Xtra Service Package offers free parts and labour for the first service as well as free labour for five scheduled service appointments within 100,000km or five years. Next, there is the Xtra Low Financing Package, offering low interest rates that start from 2.34% p.a. for qualified buyers.
PROTON will be the first national automotive brand to offer an unlimited mileage warranty as the Xtra Warranty Coverage Package will cover the Proton X70 for up to five years regardless of mileage. Finally, to ensure owners enjoy a premium connectivity experience the Xtra Data Package offers free internet data for five years (capped at 1GB per month).

Proton X70 OTR Prices and Xtra Packages
Variants On-The-Road Price (without insurance)


1.8TGDi Standard 2WD AT RM99,800
1.8TGDi Executive 2WD AT RM109,800
1.8TGDi Executive AWD AT RM115,800
1.8TGDi Premium 2WD AT RM123,800
Valid for Peninsular Malaysia, Sabah & Sarawak


Package Details
Xtra Service Package
– 5 times free labour service*
Xtra Low Financing Rate
– Low interest rates starting from 2.34% per annum
Xtra Warranty Coverage
– 5-year warranty with unlimited mileage
Xtra Data Package
– 5-year Internet data plan (1GB per month)
*Terms and conditions apply

Latest articles

The 2021 Mazda CX-3: Refined driving pleasure

The 2021 Mazda CX-3 features a wide range of updates which integrate the latest Mazda technology and functionality with refreshed styling to...

Proton Has Finally Launched The PROTON X50 – Starting At RM79k

After much anticipation and speculation, Proton has finally launched their second SUV, the PROTON X50. Unlike previous big launch events that we...

Special Edition BMW M4 Competition Coupé From BMW And KITH

The BMW M4 Competition Coupé just only had its world premiere recently, BMW M recently introduce a special edition BMW M4 Competition...

Isuzu Launch New 3S Dealership In Taiping

Since Isuzu vehicle sales is growing, Isuzu Malaysia recently open a new 3S dealership in Taiping. The new dealership is meant to...

Related articles