Proton is optimistic despite imminent automotive market liberalization

 Proton Preve launch April 2012 Following the recent resolve by Government to lower car prices in the country, National carmakers Proton has made a statement in regards to a brief on new policies for the Automotive industry by Minister of International Trade and Industry (MITI) Dato’ Sri Mustapa Mohamed.

Under the DRB-Hicom banner and Proton Preve

National car manufacturers Proton last year went under the DRB-Hicom umbrella. Soon after, the then new variant Proton Preve was introduced in April. Since then, Proton has not introduced a new model in the domestic automotive market scene.

Pertaining to MITI’s resolve, Proton announced that the company would look into major aspects from internal policies to the entire domestic automotive industry. The domestic carmakers, which has been in existence for 25 years, is still trying to ascertain its next course of action, be it future plans or directions for the general automotive ecosystem, both domestically and internationally. Of course, the company has to get a vote of confidence from its shareholders and stakeholders from vendors to pre-owned car operators and consumers pertaining to the so-called next course of action. Should car prices come down, Proton would surely find the going gets tough especially with the current automotive industry’s landscape where major competitors’ and non-national carmakers’ CKD (Completely Knock-down) variants are rapidly accepted by general and first-time car buyers.

Proton remains confident eventhough the imminent market liberalization could have an adverse effect on overall sales and after-sales. Proton, however, stated that in a fully liberalized market they would continue to produce affordable and dependable cars amidst a more competitve market.

On a broader Corporate objective, Proton is fully committed to change the public’s acceptability and perception. Earlier this week, Proton obtained the 5-star ANCAP (“Australasian New Car Assessment Program”) recognition from the Australian automotive regulators for the Prevé. The Preve had conformed to the Australians’ quality and safety standards. Locally, the Saga FLX earned the 3-star ASEAN NCAP award last month at the ASEAN NCAP organized by Malaysian Institute of Road Safety Research (MIROS).

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