Proton Persona media first look

Persona FL goes on flash sale at just RM9,99

National carmakers Proton has again previewed the Persona Facelift, bound to be introduced in due time. Previously, Proton had released first pictures of one of its best-selling models and announced booking availability at its dealerships nationwide.

Yesterday, Proton showcased the Persona FL to the media at its Design facilities in Shah Alam. Inheriting everything from the current X70 SUV, the Persona FL has a fresh exterior and a new feature on the inside. Apart from the New X70, the Persona FL and the Iriz FL are the two models re-visited by Proton, following the etakeholder take-over by Chinese Automotive conglomerate Geely. The Persona and Iriz FLs are due for official introduction this month. Buyers are advised to check out Proton’s flash promotion online for the Persona FL, where the Persona FL can be had for as low as RM 9,99; offer is now until 22 March, prior to the stroke of midnight. After the end of the flash promo for the Persona FL, the Proton Iriz is up for a similar treat.

In addition, both models will be up for public viewing on the weekend of 16 – 17 March at Proton Edar 3S center in Plentong, Johor Bharu. Previously, customer events for the Iriz FL were held at Proton Edar 3S centers at Chan Sow Lin and Damansara.

The Proton Persona FL restyled and re-branded

According to the Proton’s CEO  Dr Li Chunrong, the Proton Persona FL gets some 300 new components to completely move away from the previous Persona.  Penned by a team led by the head of Proton Design, Azlan Othman, the 2019 Persona benefits from expertise drawn from other design centers within the Geely group of companies. First up is the design, the Persona FL is styled to follow the X70 which everyone already know. But, the design is meant to be the future of Proton cars, as part of a company-wide strategy to make Proton a leading domestic manufacturer and brand again. We have previously detailed the exterior.

Moving inside, Proton stressed about the intelligent head unit in the Persona FL. This head unit is equipped with an embedded eSIM card and offers apps for music streaming, weather updates, navigation and voice recognition. Access to the system is via a 7-inch full colour touchscreen with 16GB of internal memory. There is also Wi-Fi connectivity and full mirroring capabilities. And hat’s not all, there’s voice command that could  be accessed using the Hi Proton! catchphrase.

Major Proton Persona FL Features

The media preview of the Persona FL gave us a insightful understanding about the nation’s next big B-segment model. Here’s the exterior, interior and relevant listings:

  • A new front-end
  • Refreshed outer grille inspired by “Ethereal Bow”
  • “Infinite Waave” radiator grille
  • Redesigned bumper
  • LED DRLs on honeycomb mesh
  • New lower bumper’s garnish
  • Proton badge on the trunk lid garnish
  • A new bumper lower garnish
  • A slim spoiler
  • Standard 15-inch wheels
  • A sharkfin antenna

Interior and related features

  • A color touchscreen
  • Intelligent Head Unit with Connectivity, Navigation, Voice command
  • Six airbags
  • Leather steering
  • Seats with leather wrap
  • 4G dan Wi-Fi
  • Borderless rear-view
  • A new CVT gearbox

The Persona FL will be available in five variants: s standard 1.3L MT, standard 1.3L CVT, Executive 1.3L CVT, Executive 1.6L CVT and Premium 1.6L CVT. The engine capacity range is from 1.3-liter till 1.6l and price range is estimated from RM40k.

More information on the FL Proton Persona will be available at the unveiling.

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