National carmakers Proton has delivered about 5,500 units of the recently launched X70 SUV since the SUV hit the market. Now, nine X70 owners have participated in an overland trip, entitled X70 Amazing Trip, to visit China. They’ll visit 13 cities and drive 13,000km from Hangzhou to Zhejiang Province and end up at Proton’s Chinese partner Geely’s hometown.
Automobile Leisure Touring Team and the Kunming Scenery-Customer International Travel Co. China, the trip will be supported by Proton. The National carmaker has set up checkpoints along the route at dealer locations and service centers to welcome the participants as a customer satisfaction initiative.
Beginning with a flag-off ceremony at the Proton COE (Center of Excellence) in Shah Alam, the entire trip will take the 33 participants approximately 33 days to complete. The halfway point is at Hangzhou, where the participants will get the chance to visit the Geely Experience Center and learn more about how Geely transformed into one of the fastest growing automotive companies as well as getting a chance to view their newest models.
For Proton, the trip presents an opportunity to showcase the X70 to buyers in overseas markets, especially those in ASEAN countries, which are key to future sales growth. It will also prove the SUV is capable of performing in a number of different environments and road conditions as it travels from Malaysia to China.
An epic trip that lasts over a month presents opportunities to its participants. For those participating in the Malaysia – China Amazing Trip, it’s an opportunity to fully experience the capabilities of the Proton X70 on a variety of roads and climate conditions. Throughout the journey, they will be able to enjoy seeing some wondrous sights along the way while meeting a lot of people and hopefully making some new friends.
After completing their visit to Hangzhou, the trip participants will make their way home to Malaysia via a different route, with the final destination being the Proton Subang Jaya.