Renault Continues Lead In Malaysia’s Automotive Digital Transformation, Announces Updates On Subscription And E-Store Offerings

Renault, through its sole franchise holder in Malaysia TC Euro Cars (TCEC) today announced new updates to its Renault Subscription and E-Store offerings, solidifying its digital leadership position within the local automotive industry.

Through a virtual media update event, yet another first in the country for the industry, TCEC announced an expansion of the Renault Subscription Trial Plan, adjustments to the Subscription Fixed and Switch Plans and an attractive deal for Renault vehicles purchased via the E-Store.

Renault Subscription Offerings Now Expanded and Updated

TCEC is focused on creating a range of options offering affordability, freedom and flexibility for every Malaysian. Be it for short-term, medium-term or long-term usage, there is a plan available combined with the right products that the market is looking for.

Renault Subscription Trial Plan

TCEC is now expanding the Renault Subscription Trial Plan across all Renault showrooms in the country. Piloted early this year with the Renault PJ showroom, Renault Subscription Trial Plan is an affordable plan that offers the Captur at RM399, per week.

More importantly, customers are now allowed to sign up unlimited times as opposed to the previous one-time only offer. The company hopes that the move will help customers who may have had their budgets impacted by the movement control order (MCO) or who are not keen on long-term commitments in this time of uncertainties.

Renault Subscription Fixed and Switch Plan

The Renault Subscription Fixed and Switch Plans have also been adjusted to better meet customer needs and wants.

To balance affordability and customer confidence, the Fixed Plan now includes a three-year plan for the Captur and Koleos models. Previously, a three-year subscription was offered only for the Megane R.S. 280 Cup.

While all monthly rates under the Fixed Plan are still inclusive of road tax, insurance, regular servicing costs and an annual mileage cap of 20,000km, with the new updates, customers can now top up for a total 40,000km, instead of the previous 30,000km.

Meanwhile, the Renault Subscription Switch Plan has also been updated. The Switch Base Plan now offers the Captur Trophy at RM1,999 per month and Switch Prime now offers the Koleos at RM3,199 per month. Under this new Prime Plan, customers will have two months of Renault family access. Both Switch Plans continue to offer all-inclusive costs and flexibility with no mileage cap, wear and tear coverage and the option to cancel at any time with no penalties.

There is also an expanded list of optional accessories and access including security and solar films, child seats, digital video recorders and Singapore access. For affordability, the cost can be included in the monthly fee across the subscription duration instead of having to pay one lump sum up-front.

The Renault Subscription offerings now include Subscription Trial, Fixed and Switch Plans as well as the recently launched Pre-Owned Captur Subscription. The Pre-Owned Captur Subscription was launched on Renault E-Store and Shopee on 22 April 2020 and managed to garner more than 100 paid bookings within three days.

Attractive Online Exclusive Deals via Renault E-Store

The launch of Renault E-Store early this year has enabled the streamlining of sales teams to deliver a consistent experience while translating all savings back to customers.

To this end, customers who purchase any brand-new Renault vehicle online via the E-Store from 20 April to 31 May 2020 can save more with rebates equal to instalments for six months. Other online exclusives for new customers include free five-year or 100,000km service and trade-in rewards worth up to RM8,000.

Customers who choose to Subscribe to a new Renault be it the Fixed or Switch plan will enjoy a one-month free subscription. Customers who opt for the Pre-Owned Captur Subscription plan will continue to enjoy 50 percent off the first six months of their subscription fee.

Offering Easy Life to customers when it counts

As many customers may look to keep their vehicles for longer, TCEC understands that they are looking for support from brands in the maintenance of the vehicles. As such, the company has focused on delivering Easy Life – a key pillar in Renault’s brand promise through:

  • A seamless end-to-end purchase or subscription process online via the E-Store, from arranging for test drives to taking delivery of the vehicle
  • Door-to-door service where customers can request for delivery of their purchased or subscribed vehicles as well as pick-up and drop-off for serviced vehicles, through online bookings via Renault E-Store (available within Klang Valley)
  • Promotions for tyres with a 25 percent discount on each tyre inclusive of free balancing and over 10 percent off on batteries
  • Extended warranty for customers who need additional time to catch up on their servicing needs and extended operating hours for the service centres once MCO is lifted

Mobility on the go

TCEC also shared a teaser of what is to come for Renault Subscription customers. The company will be launching a new mobile application through which customers will be able to manage their Subscription vehicle. Key functions will include:

  • Vehicle Dashboard
  • Location Tracking
  • Lock / Unlock
  • Trip History
  • Car Sharing
  • Reminders
  • Emergency Calls
  • Bluetooth Connectivity

The launch of this mobile application for Renault Subscription customers is scheduled for June and full functionality will be shared with customers closer to launch timing.

While continuing to drive a digital-first approach, TCEC remains committed to prioritising the personal touch that customers demand. To do this, the company created its Digital Engagement Team dedicated to delivering robust customer relations via one-to-one calls to ensure close coordination and follow-ups.

For more information about Renault in Malaysia, visit www.renault.com.my.

Izzat Shaharelhttp://allcarschannel.com
Being an adrenaline junkie, Izzat has always had a passion for cars. From a compact to a supercar, he doesn't discriminate and judges based on merits. Being in the automotive industry for the past few years, he's an aspiring automotive journalist and has been making Youtube videos since May 2019.

Latest articles

The Maserati MC20 Debut In China

After the global debut of the MC20 back in 11th September 2020, the Maserati MC20 now made its way it’s 1st appearance...

MINI Cooper S Countryman Now Comes In Two New Limited-Edition Variants.

The MINI Cooper S Countryman recently receive 2 new limited-edition variant to further expand the range of MINI Cooper S Countryman. The...

Lamborghini Presents The Urus Graphite Capsule

Lamborghini recently presented the Urus Graphite Capsule, which is meant to create a distinctive new opportunity for expression in colour and trim...

The Largest Ford Mustang Gathering In Malaysia

On the 27th September 2020, the Mustang Club Malaysia managed to gather a total of 137 units of Ford Mustang with their...

Related articles