New Toyota Camry introduced and ready for roll out in Japan

Toyota has introduced the all-new, completely redesigned Camry for the Japanese market. The new Toyota Camry will start its sales roll out at all dealerships in the Land of the Rising Sun.

The original Camry debuted in 1980 as the rear-wheel drive Celica Camry. Initially sold exclusively in Japan, it was renamed Camry in 1982 and was redesigned as a front-wheel drive sedan for global markets. Since then, the Camry has evolved into Toyota’s global midsize sedan, sold in more than 100 countries worldwide. Cumulative sales have topped 18 million vehicles, including unparalleled success in the United
States, where it has been the best-selling passenger car for 15 consecutive years.

The new Camry design aims to test the limits of performance and intelligence, infusing the high-end sedan with a refined feel. The design team began with a blank slate, using Toyota New Global Architecture (TNGA) as the basis for the all-new platform, units, electronics, and other core components. The result is a striking emotional character, stunningly beautiful design, responsive driving, and premium ride performance.









In looks, the new Toyota Camry inherits the original ‘Keen Look’ design philosophy. At the front, a slim upper grille with a bold, three-dimensional lower grille and Bi-Beam LED headlights in a three-level stacked configuration, which provides a menacing front look and greater visibility.

The side is accentuated by the lowered hood and fender, along with low belt lines that give the car a low center of gravity and bigger shods look. The rearward extension of the roof produces a more spacious interior and dynamic exterior proportions. At the same time, compact side windows lend the body a sporty, energetic feel. From the rear, the wide stance produces a sporty look, while the raised shoulders lend a sense of stability and style. Coupled with striking LED lights, the wide-set design evokes a sense of class. There are seven colors for the new Camry, including two new hues Platinum White Pearl Mica and Graphite Metallic.









The inside is all about refinement for Toyota’s flagship sedan. Starting with the instrument panel, the panel now has a sleek look and feel driven by TNGA’s vision and incorporates compact parts and an innovative layout. Merging advanced interfaces with sculpted form, the navigation display, color head-up display and multi-information display are integrated to present information in a way that optimizes the driver’s operational view and visual movements. Meanwhile, the center cluster panel, which controls the navigation and heater settings, adopts a flush-surface design.

In addition, the metallic instruments are arranged in a seamless flow, while multiple colors and materials are coordinated perfectly to create a singular look and feel, including the use of a tiger-eye motif for the ornament panel. Altogether, the interior has a distinctive sense of quality attained through the fastidious attention to materials and premium feel.

The new Camry combines an all-new TNGA-based 2.5-liter Dynamic Force Engine, offering maximum thermal efficiency of 41% and high output, with the ever-improving hybrid system (THS II) to deliver fuel efficiency of 33.4 km/liter, best-in-class among vehicles with similar engine displacement, and exceptional driving performance.






For driving performance, the new Camry based on the newly designed TNGA-based platform offers exceptional vehicle stability. Additionally, with its lower center of gravity, the Camry achieves exceptional stability and minimal sway during high-speed driving. On top of that, the suspension features newly developed MacPherson struts in front and double wishbone format in the rear, ensuring responsive driving and premium ride performance. Last but not least, the parallel rack electronically controlled power steering provides responsive handling to go with better steering and rigidity, from the newly developed steering column.

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