Toyota Eco Youth gets bigger and more meaningful

 Toyota emblem in the FT-EVII Electric Vehicle UMW Toyota Motor recently embarked on one of its essential CSR (Corporate Social Responsibility) programs, the Toyota Eco Youth in the Kajang vicinity.

The Toyota Eco Youth competition, held annually since 2001, is specifically catered for secondary school pupils on the topic of environmental preservation and sustainability.

The Toyota Eco Youth offers an 8-step problem solving methodology training module for secondary school participants. From understanding the situation to checking the results and standardizing control, the Eco Youth program simply makes teenagers and school children more responsible citizens.

Having been adopted by 170 schools nationwide since its birth, the Toyota Eco Youth (TEY) have had some 1,400 participants and the future looks promising. In 2011, the program took a new challenge to take TEY program beyond the school boundaries and involved the community surrounding the schools. This year’s edition saw students conduct door-to-door surveys about environmental awareness at their schools’ communities. The students even went about to get feedbacks about used-cooking oil from restaurant owners and night market vendors.

2013 Toyota Eco Youth Students get busy

2011 Toyota Eco Youth challenge runner-up the National Secondary School Maahad Hamidiah, situated in Kajang, was  recently visited by UMW Toyota personnel. The personnel found that the students have expanded the used cooking oil collection to a full-fledged one-stop-center for recycling activities too. A participant of the SA_Tey team 16-year old Muhammad Najmi Hood Hadzir who heads the one-stop-recycling center which began last year expressed, “We usually conduct a gotong-royong four times a year, after which all the recyclable items are sold. Last year we even conducted a contest to see who collected the most. I used to think environmental problems are not my problems. But if everyone plays a small part, such as recycling and reducing waste, we can make this a better world for everyone.”

UMW Toyota Motor strives to improve the TEY program on an annual basis and continuously include community activities, which involve the local municipal departments, government agencies such as the Department of Environment and Irrigation Department. The company believes that the School/Community TEY program would assist students to address environmental issues and solve certain pressing domesticated matters.

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