BMW Malaysia have been working with local businesses, volunteer groups and Non-Governmental Organisations (NGOs) to camouflage some BMW vehicles. The fleet of camouflage BMW will take to the streets of Kuala Lumpur over the next few weeks.
The camouflaged on the BMWs are uniquely designed artwork by local businesses, volunteer groups and NGOs Komuniti Tukang Jahit, Changgih Designs, INKAA, and Kanoe who have been driving dynamic initiatives during the Covid-19 pandemic in Malaysia.
Each local business designed an art piece which is unique to them. Catch sight of the fleet of the all-new BMW vehicles, and stay tuned to BMW Malaysia’s Facebook or Instagram to win exclusively designed BMW merchandises created in collaboration with Komuniti Tukang Jahit, Changgih Designs, INKAA and Kanoe.
Komuniti Tukang Jahit.
Komuniti Tukang Jahit (KTJ) is a social enterprise that empowers the B40 women community consisting of single women, single mothers, the OKU group, and stay-at-home mothers by providing certified skill training for home-based tailors to earn a living. The exclusive art piece designed for BMW Malaysia is inspired by Kak Azie. It’s meant for KTJ to celebrate her commitment and determination as a woman of the household through the design, which also reflects the hearts of all the strong women and mothers fighting for a better life, especially in these challenging times
Changgih Designs was founded by two passionate mothers from Sabah who wanted to create crafts for their children. Their Binonduk design, featured for BMW Malaysia combines two motifs from the Rungus people of Sabah.
INKAA is a collaborative effort with grassroots organisations and artisans in Malaysia. They create beautiful products, while promoting more understanding and communication between individuals and the people they work with. INKAA design comes with a contemporary touch, and the featured design from INKAA on the new vehicle from BMW Malaysia merges traditional floral and geometrical-based motifs inspired by the Malaysian batik.
Kanoe is a homegrown brand that sets out to promote better living throughout their design and production process, ensuring that everyone involved from the beginning to the end of the process benefits from it. Kanoe design are the hand-stamped batik print featured on the new vehicle from BMW Malaysia represents a starry night, and hope in darkness that is a reminder for us to look for the light that shines brightest in the darkest hour – a reminder during these unprecedented times to always keep hope in our hearts.