Volkswagen Passenger Cars Malaysia (VPCM) and art powerhouse Wei-Ling Gallery will be collaborating to showcase the brand new Arteon R-Line that will be featuring the talents of 13 Malaysian artists.
This collaboration will offer collectors and art enthusiasts the opportunity to own scale models of the Arteon that have been transformed by the artists into unique sculptures. The art pieces will be sold via auction, and proceeds from the auction will be channelled to the Breast Cancer Welfare Association (BCWA).
The ‘Art’ in the Arteon describe the fastback’s harmonious lines and emotionality, while ‘eon’ identifies’ it as a premium Volkswagen model. The Arteon represented a turning point for the brand as the first of a new generation of Volkswagen models that are more evocative in design and emotionally appealing.
The Arteon project is an extension of the recent “18@8 Turning Points” exhibition by Wei-Ling Gallery. The exhibition was curated with this idea in mind and explores the 13 artists’ pasts through different philosophical, technical and aesthetic approaches, in the form of thought-provoking art pieces that reflected on this ideology.
Prominent Malaysian artists who participated in this project includes Anurendra Jegadeva and Ivan Lam who recently represented Malaysia at the 58th Venice Art Biennale, Hamidi Hadi, Yau Bee Ling and Choy Chun Wei.
Directly linked to the artists’ original pieces from Turning Points, the Arteon art pieces are both evocative and bold. Anurendra Jegadeva’s Arteon was inspired by ‘A Garland for My Father’, presented as a portrait of his father surrounded by light boxes, featuring archival photos of family members and their Volkswagen Beetle. Wong Chee Meng’s ‘The Yearning Realm’, with a unique painting approach in which layers of images are juxtaposed to form an illusion, this reflected onto an Arteon through the same use of red and blue lenses.
All 13 Arteon sculptures will be available for online viewing and bidding at www.arteonartcar.com or at Wei-Ling Contemporary at The Gardens Mall via appointment by calling 03-2282 8323. Bidding closes on the 1st of October 2020 at 5pm.
The all-new Arteon R-Line is priced at RM225,490 and comes with 3 years free maintenance, 5 years unlimited mileage warranty and 5 years roadside assistance. With the current sales tax break, the recommended retail price of the all-new Arteon R-Line is RM220,043.28 until the 31st of December 2020.
FULL LIST OF ARTISTS
- Anurendra Jegadeva
- Cheng Yen Pheng
- Chin Kong Yee
- Cheong Kiet Cheng
- Choy Chun Wei
- Cheong Kim Chiew
- Chen Wei Meng
- Hamidi Hadi
- Ivan Lam
- Rajinder Singh
- Sean Lean
- Wong Chee Meng
- Yau Bee Ling