Volkswagen Passenger Cars Malaysia (VPCM) finally introduce the “New Volkswagen” brand design in Malaysia. Built on the “Vibrant Power” ethos, the “New Volkswagen” is a representation of the brand’s fresh new vision and new attitude.
With a strong focus on digital application and human elements, the new visual language is remarkably different from that presented by Volkswagen previously. All visuals are bolder and more colourful, incorporating a vibrancy that is translated to the way the brand is communicated. This also applies to the new brand symbols such as pictograms, typography, colours or layout guidelines.
The symbol and trademark for this change is the new Volkswagen logo, which is more modern and simpler. The logo has been reduced to its essential elements and presented as a design that is flat and two-dimensional, and more digitally adaptable. In place of its iconic brand claim, Volkswagen for the first time ever has a sound logo represented by a female voice.
The realignment of Volkswagen’s brand design is one of the world’s largest rebranding campaigns, involving over 171 markets and 10,000 dealerships. In Malaysia, a total of 21 dealerships will be revamped externally and internally in stages, over the course of the next months.
The Volkswagen Malaysia website and all its social media channels have been revamped in line with the new brand design. The website now features a simpler user navigation and accessibility for both desktop and mobile, with comprehensive information on the model range, sales and aftersales offerings, test drive bookings, dealer network information, and a stories and newsroom section.
To view the new website, visit www.volkswagen.com.my
Volkswagen Brings Back the Buckle up Campaign with Children’s Edutainment Series
Volkswagen Passenger Cars Malaysia (VPCM) also takes up initiative to kicked-off the Buckle Up YouTube animation series for children. This is part of the brand’s social responsibility here in Malaysia, the entertaining series aims to educate the younger generation on the importance of road and car safety.
The Buckle Up series showcased the much-loved Volkswagen mascot, who is a familiar face and adored by children at roadshows and events. Specifically targeting children aged between three to seven years old, the content is communicated in a fun and entertaining way and covers topics such as how to cross the road, understanding traffic lights and the importance of wearing a seatbelt.
The Malaysian Institute of Road Safety Research reported that road accidents are the fourth common cause of death in Malaysia, and more than 1,500 children under the age of 10 has died in road accidents from 2007 to 2017. Last year, Malaysia had the third highest fatality from road accidents in Asia, behind Thailand and Vietnam.
The Buckle Up Campaign was 1st introduce by Volkswagen back in 2015 and partnered with the Association of Registered Child Care Providers Malaysia or PPBM to educate the general public on the importance of child passenger safety through training modules across 280 childcare centres nationwide. Since then, Volkswagen has constantly communicated child safety through training modules to dealers at the Volkswagen Academy, to customers and owners via dealership events and on social media platforms.
The Volkswagen Buckle Up campaign series is available on Volkswagen’s YouTube channel here. Parents are encouraged to subscribe to receive the latest updates and notifications when new episodes are added