In order to give back to the environment, Volkswagen Passenger Cars Malaysia (VPCM) has decided to work with local denim streetwear brand, Tarik Jeans to bring awareness and raise funds for the endangered Malayan Tapir with an exclusively designed capsule collection, “Modern Nostalgia”. The collection officially available for purchase from today onwards.
The key elements that the limited edition “Modern Nostalgia” collection that both brands wanted to highlight are modern and iconic Volkswagen models have been paired with local classic and vintage design elements. The collection comprises of a variety of items such as T-shirts, caps, bandanas, tote bags, key chains and clothing patches.
Merchandise from the “Modern Nostalgia” collection can be purchased on Volkswagen’s and Tarik Jeans’ website, Shopee, Zalora and at all Volkswagen authorized dealers nationwide. A total of 50 percent of all proceeds generated from the sales of this campaign will be donated to the Kenaboi Forest Reserve in Negeri Sembilan on World Tapir Day this 27th April.
The Malayan tapir is the only Asian species native to the island of Sumatra, Peninsular Malaysia and Southern Thailand with a distinctive coat pattern. The tapir has a lifespan of up to 30 years, but agricultural developments and deforestation, being hunted for food and sport and illegal animal trafficking have resulted in an alarming decrease in their numbers. It is estimated that there are only less than 3,000 of them left.